IN10S
Boutique Fitness Branding
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Park Chan Ho’s fitness brand Park 61 and Tangible have jointly developed the exclusive fitness for women with technology in accordance with recent fitness market trends to maximize time efficiency.
Brand naming ‘IN10S’ utilizes the word ‘INTENSE’ which acquires a ‘special, effective, and strong’ meaning. Emphasized words ‘TEN’ indicates 10 members of a team, 10 ways to exercise, and 10 different intensities. Furthermore, the logo with a 10-degree incline illustrates strong solution to stimulate every cell of our bodies with a sense of the density. In addition, an obvious contrast between pink and black optimizes distinct image.
IN10S shows off a new fitness trend through the various activities on the media to become a very interactive community.
Brand eXperience Project Team
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TANGIBLE.
Creative Director : Yoonseuk Shim
Verbal Identity : Somin Lee
Brand Identity : Hyunah Choi, Jungsun Shin
Client
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Park 61
Business Management Team
