The Olympus Tough TG-1 has many unique funtions, but my unique selling point for my advertisement would be its waterproof feature. From the start, i knew i wanted to inject wit and humour in my ad to make it 

memorable. 

 

The idea of my ad series are based on water-revolving movie scenes that are popular within my target audience of 21-35, movies like Jaws and the legendary Titanic showing moments of the story being captured by the Tough TG-1 under wet circumstances with a slight twist.

 

The tagline for my entire series would be ‘ don’t miss a moment .’ 

 

pretty straight forward.