Creative Challenge
Repositioning the National Trust’s away from its current perceived image.
and It is necessary for Britons’ of all ages to be reminded that National Trust is not just
about elderly having teas on a lawn. Its buildings, coastlines and pubs have played
a part in British history and heritage.
The search is on for National Trust to find Britain’s Noble Butler. In light of the record high youth unemployment rate of 9% and tapping onto young Britons’ love for their country, a youth ambassador would be a perfect way for National Trust to be relevant to the modern visitor. “Friend” him on facebook, chat with him or track his whereabouts, think you’re more worthy then the current butler? Overthrow him next year. Britain’s Noble Butler not only makes the National Trust more relatable to the Britons’ themselves but ignite a passion for al things patriotic.
