MOROCCANOIL
The 2016 brand campaign celebrates the heritage of Moroccanoil, and takes us back to where the journey began...the Mediterranean. In this series of images, we captured our brand ambassador Rosie Huntington-Whiteley in Morocco. Each division (Hair, Body and Sun) is represented with assets that are utilized for print and digital advertising, marketing collateral, retail signage, and social media.
ROLE //
Art Direction - Creative lead of the photoshoot including concept, selection of team, creative direction of hair, wardrobe, make-up, lighting, set design
Design - National Ad Campaign, Retail Print Collateral and In-Store Signage
Post-Prodution - Supervision of all retouching
Photographer - Camilla Akrans
Photographer - Camilla Akrans
