Adina Greenhaus's profile

Moroccanoil 2017 Brand Campaign

Adina Greenhaus
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MOROCCANOIL

In 2017, Moroccanoil debuted a new brand campaign to support each of it’s divisions (Hair, Body and Sun). We partnered with Sara Sampaio as our brand ambassador and I led the creative direction with a concept that incorporated mirrors and reflection to represent the idea of being transported to the Mediterranean: a feeling often associated with Moroccanoil because of its’ exotic colors and fragrances.
MoroccanOil graphic design Advertising ad campaign print design art direction Creative Direction
MoroccanOil graphic design Advertising ad campaign print design art direction Creative Direction
MoroccanOil graphic design Advertising ad campaign print design art direction Creative Direction
MoroccanOil graphic design Advertising ad campaign print design art direction Creative Direction
ROLE  //

Art Direction - Creative lead of the photoshoot including concept, selection of team, creative direction of hair, wardrobe, make-up, lighting, set design

Design - National Ad Campaign, Retail Print Collateral and In-Store Signage
Post-Prodution - Supervision of all retouching
Photographer - Norman Jean Roy
Moroccanoil 2017 Brand Campaign
Published:
Adina Greenhaus's profile

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Adina Greenhaus's profile
New York, NY, USA

Moroccanoil 2017 Brand Campaign

Creative direction for Moroccanoil Brand Campaign

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives