A publication that explores the relationship between form and content. The subject of inertia ‘the tendency to do nothing or to remain unchanged’, is explored in the use of this folded book. 

A short poem of 40 lines about the inertia of falling in love is featured to relate the subject and form. Inertia is apparent in the constant motion when you open the pages of the book and read each individual line separated by the pages. To navigate the reader the colour red; which symbolises love is added to each page and the shade gets lighter as you look at each one. As the shade only adjusts by a small amount extra navigation through the use of page numbers is given.