PROBLEM:
During all the public events there is a huge problem with the rubbish, after the fun what remans is a sh**load of plastic bottles, paper and much more.

SOLUTION:
Make a rubbish can entertaining and funny to use.

IDEA:
Gatorade G DUNK

During the NBA Fan Zone in Piazza Duomo in Milan, with Ron Harper as special guest, Gatorade was main sponsor, giving free tastes of his products. How to avoid people from trowing the paper cups on the gound?

Creating a basketball trashcan, and giving free gadgets after every 3 points shot!

RESULTS:
More than 7.000 papercups gathered in 2 days, a lot of fun and tons of gadgets given.