The Breakdown
I've been designing for Big Lake for about 10 years and do their camp brochure (about 24 pages) every year along with some of their other collateral as needed. Generally Big Lake asks for as many pictures as can be fit in and a 'fun' style. I usually supply them with 3-6 options for a cover and then design the rest to match once they've decided on the cover they prefer and we've made any necessary edits to it. These are covers and a few of the spreads from the last several years.