Breakdown
In creating this campaign I used the icons for all the different Esri applications/industries (and added conference specific ones) to create the User Conference symbol. These icons are quite well recognized by Esri's customers and represented a coming together of all the industries in San Diego for the UC. This was used across many different things-not all are shown. The poster above was the initial design piece and was sent out early to increase excitement for the UC. The orange color (friendly, bright, welcoming) was settled on by my CD and was the main theme throughout.
