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BEYOND YOGA | Cycling Campaign Photography

Overview

Beyond Yoga seeks to create body positive silhouettes by using un-retouched imagery. Key attention to technical detail and expertise in lighting was needed in order to create near-perfect images during the shoot.
Implementation

Art director Emily Frye worked with Dunja Dumanski for a full day of lighting tests before the shoot. This resulted in a smooth one-day shoot on a convincing locker room set. The striking shadows complement the simplicity of the clothing and the room.  
BEYOND YOGA | Cycling Campaign Photography
Published:

Project Made For

BEYOND YOGA | Cycling Campaign Photography

A lifestyle photoshoot in a cycling gym for leading athletic wear brand Beyond Yoga by Small Green Door

Published: