Our work consisted on the presentation of this object while creating the bases of a visual identity that accompanies the production of the ostreiculteur. The drawing of a nautical chart emphasizes the origin and the importance of the terroir in the quality of the oyster, the work of the parks and the strong ecological commitment of Christian de Longcamp. 

The sign attached to the display is a minimalist oyster set that suggests the tree, its foliage and fruit, firmly attached to its terroir - a number at the bottom of the "oyster tree" gives the capacity of the display. In two parts, and verticalized, this representation is also an illustration of the way in which Christian de Longcamp likes to present himself, "feet in the foreshore and head full of ideas" ...

The signature "CREATION CHRISTIAN DE LONGCAMP" highlights the commitment to the preservation of an environmental balance (the equal sign), the work between two waters (the foreshore), and the geographical origin of the production (the red of the Normandy).