To advertise its hospitalization service at home (H.A.D., french acronym for "Hospitalisation A Domicile"), the Cotentin Public Hospital Center (Cherbourg-en-Cotentin / Normandy / France) commissioned us to produce a brochure presenting the offer, its interest and organisation.
To distinguish this document and make it a tools for the hospital, we imagined it didactic by proposing a minimalist solution, with simple and positive contents.
To distinguish this document and make it a tools for the hospital, we imagined it didactic by proposing a minimalist solution, with simple and positive contents.
The hospital is moving home! What an unlikely opportunity, and yet real, and simple to set up! In any case, it is much simpler than to set up a Swedish piece of furniture: the patient and its relatives are obviously accompanied in the process ... To illustrate this simplicity and to mark the minds with an effective principle, we have been inspired by the black and white owners' manuals edited by the famous nordic furniture manufacturer — we branded the service, defining a main sign playing with the odd acronym H.A.D. placed in an opened room, finding with humour its origins and justification in a nordic-like new name!
Here is HÅD! "You are here at home" !
