Background
FlashGrade is designed for educators in mind. It helps educators increase their productivity and lower the cost of printing and grading multiple-choice tests. As part of the benefits of using FlashGrade, teachers can print reports of the test results directly from any Toshiba e-STUDIO multifunction printer.
Project Description
The goal of the project was to create a high-quality promotional video to communicate the key aspects of the FlashGrade to target audience.
Brand Promise: FlashGrade is designed around human emotions. Grading is one of the most tedious and challenging components of teaching. Print still accounts for 70% of the K-12 instructional materials sold in the United States. Teachers get frustrated with the amount of work and time it takes to grade paper-based assessments. Grading by hand significantly reduces their time to plan and assess student work. Creating the working conditions for teacher to thrive as educators increases their personal satisfaction and motivation to remain in their profession. FlashGrade makes the teacher’s lives easier.
Product Benefits: Once the brand promise was consolidated, it was time to determine the benefits of the product. FlashGrade is all about improving the quality of teaching. The product facilitates the process of grading paper-based assessments at different touch points. FlashGrade offers more flexibility, higher productivity and lower cost.
Product Features: The promo video highlighted the top features of the product to the target audience. With FlashGrade, schools reduce costs associated with purchasing proprietary scanners and test sheets. Teachers can print tests on-demand when they need them, from any printer. With FlashGrade, teachers can also grade from anywhere using any scanner, mobile device or web browser. Once tests are graded, teachers can access testing data and reports in the FlashGrade Cloud from any web browser.
