EN
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Sabor Chocolate is a small chain of homemade chocolate stores. Tasked with positioning their product as homemade and traditional, I designed a new logo and packaging that established these qualities with vintage elements, typography and paper choice, and by referencing the store's roots in the city of Campos do Jordão, Brazil. This approach included gift boxes in the shape of postcards, carrying rare vintage pictures of the town.
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Sabor Chocolate is a small chain of homemade chocolate stores. Tasked with positioning their product as homemade and traditional, I designed a new logo and packaging that established these qualities with vintage elements, typography and paper choice, and by referencing the store's roots in the city of Campos do Jordão, Brazil. This approach included gift boxes in the shape of postcards, carrying rare vintage pictures of the town.
PT
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Sabor Chocolate é uma pequena rede de lojas de chocolate caseiro. Com a tarefa de posicionar seus produtos como caseiros e tradicionais, desenhei um novo logo e embalagens que estabeleciam essas qualidades com elementos, tipografia e papéis vintage. Também referenciamos as raízes da loja em Campos do Jordão, São Paulo. Essa abordagem incluiu caixas de presente na forma de cartões postais carregando raras fotos antigas da cidade.
Art direction: Wagner Rosa | Work done at Wagalume
