Khurana’s | Brand and Concept Photoshoot
Khurana's - an Indian apparel brand - connected with us with a brief to create an out-of-the-box positioning for the retailer that would bring the lifestyle ethos of the brand to the fore. Since the fashion label trades both in traditional and contemporary wear, the shoot needed to bring in elements of both, marrying the traditional with the futuristic appeal of the brand.
Here are a few of the shortlisted imagery from the photoshoot. You can also view how we produced the shoot in the BTS segment below.
