2014 was the year that India exercised the largest democratic exercise in the world through its General Elections. The southern state of Andhra Pradesh with Sri Chandrababu Naidu at the helm was at the seat of one of the toughest political campaigns in South India. 

CBN as the chief minister is branded as one of India's most visionary, technocrat leaders and the print campaign painted his vision of a rapidly developing Andhra Pradesh. The first image brings his vision of a sustainable development of the state where technology is promoted hand in hand with agriculture, the mainstay of the state economy.