The word “minimalistic” is frequently used to describe Nordic designs. Efficient and simple, they are known for their clean lines and cheerful yet strict palette. But with all minimalist designs, the conscious decision of what to remove while still communicating its essence must be made. This process is the true essence of Nordic design. Profiling over 140 cutting-edge projects by creative units residing in Denmark, Finland, Iceland, Norway and Sweden, Truly Nordic explores and examines contemporary designs that value clarity and practicality above all else. Through recent work spanning from brand identities to set designs and everything in between, the showcase vividly demonstrates how concepts and values are balanced in these timeless yet versatile designs.