Stayfree
India's First Interactive Instagram Story
We created the first interactive Instagram Story for a brand in India. The client wanted to market its special sanitary napkin which helps women sleep comfortably during the night. To bring this communication to life we came up with India's first interactive Instagram story where you tap and hold the Stayfree All Night pack in the story to help the women sleep peacefully during the night. Using the incredible targeting power of Instagram this video was targeted to women only and had a great response. The same story was later adapted into different Facebook formats such as vertical videos and cinemagraphs.
Production house: K Silent
Illustrators: Sadhna and Twin Brains
Stayfree Facebook Vertical Video and Cinemagraph
Amazon Prime Videos
Inside Edge: India's First Amazon Original
APV Inside Edge: Co-creation with Amazon and their creative partners
Inside Edge is Amazon Prime Video’s first Indian original series. It was a big launch and the client wanted to flaunt it on Facebook. We at Facebook Creative Shop partnered with their Ad agencies and came up with some fantastic feed friendly ads for the promotion. The launch Campaign was divided into different phases and was a mix of cinemagraphs, Character motion posters, 360 videos and more.
Pre Teaser Cinemagraphs and Teaser
Pre trailer Cinemagraphs
Character motion posters
360 degree video
Amazon Prime
Fast Delivery: Instagram Story
Amazon Prime is the biggest online seller in India. It is known for its fast delivery service. To make the user experience the same we created an Instagram story. We played with the progression bar of the IG story to communicate our message. The execution was simple yet powerful.
Amazon
Great indian festival: optical illusion videos
Amazon Diwali: Co-creation with Amazon and Contract Advertising
The Great Indian festival is the biggest online sale in India during Diwali. Amazon offers great deals and discounts during this sale. The client wanted a fresh way to communicate the grandness of this sale but also wanted it to tie it back to the mainstream campaign. To communicate this we at Facebook Creative Shop partnered with their Ad agency and came up thumb-stopping vertical optical illusion videos. Not only these were heart warming short stories but were also impactful.
VIVO
IPL Moment marketing
IPL or Indian Premier League is the most-attended cricket league in the world and ranks sixth among all sports leagues. In another words it is the Super Bowl of India. Vivo being the official sponsor of IPL 2017 wanted to create hype around the tournament to raise its brand awareness. The client wanted their brand to be on everyone's mobile feed. To make it come true we came up with the idea of moment marketing during the IPL matches. We created several short animated videos for various crucial moments of the match and played them on Facebook in real time.
Animation and Illustrations: Twin Brains
Pepsi
PEpsi Moment Haiku Stories
For the new campaign called the Pepsi Moments, Pepsi came up with the new packaging design. Every pack inspired a Pepsi Moment in 103 different ways. To communicate this and to popularise the packs we came up with haiku stories for each word, each story being different from another when the same word was used in a different context, for different interest clusters, across gender and time of day. Which meant a lot of short videos for the feed. :D
World Wildlife Fund
Interactive Instagram Stories
To raise awareness about some critical environmental issues WWF wanted to create something innovative on the platform which engages audience and make them experience the criticality of the situation and eventually educate them how they can be a part of the cause. The solution was simple "Instagram Stories". We created 3 different IG stories each focusing on a major issue and had a call to action button which would lead the viewer to a micro site where not only they can know more about the cause but can also donate for the same.
chevrolet Beat
Motion Posters
Chevrolet Beat was launching its new model. This new Chevy Beat was superior among its competitors because the car was loaded with fun technology. The client wanted to announce this in a fun way. To bring this idea to life, we gave it a personality and a cheeky tone of voice. The communication was visually stylish and playful, just like our car. We designed a number of motion posters each focusing on a special feature of the car.
Facebook Mobile Studio Challenge
Stop Motion Paper Animation
This project was part of Facebook Mobile Studio Challenge, where we had to create a short video ad using only mobile phone. I created hand made paper cut illustrations for this stop-motion animation and this was entirely shot on i-phone using various apps to edit, add sound and text animation to it. It was a prototype for Hindi Guru - a Hindi language school for foreigners in New Delhi, India.
Illustrator: Aviral Jain
T-Shirt Design for Facebook Creative Shop APAC Offsite
Facebook Creative shop is a culturally diversified team. We have people from all over the globe. For APAC Offsite 2017 we decided to design our own T-shirts in all the different languages that our teammates speak. It was fun and everyone loved their personalized t-shirts.
Facebook for good
Shree Mangalam society for education and women empowerment
Short Animation films
This is a series of short animated videos I did for Shree Mangalam society for education and women empowerment to raise donations through Facebook. This NGO works to educate unprivileged kids and help empower women in many ways. Our little help be it donation or volunteering will help these kids live their dreams.
