Identity update made for Accademia Italiana della Forza and its website. 

Dedicated to learning and conferences, AIF offers ways to learn about strength training through an innovative method, and with practical lessons. The AIF team asked us to re-define, furthermore, their personality, to better represent their brand showing the gap with the idea of "hardcore workout" and showing the scientific approach that they use in their method and in their blog. The new brand reached its objective by consolidating its achievements and generating record participation rates and a higher brand awareness.