Passion for organic food, commitment to home-grown vegetables, worship to chili peppers, those are just a few of the ingredients you need for a Jam Session!
Our grandparents used to grow hot, spicy chili peppers to enrich their meals. But how could they preserve the precious fruits during the cold wet northern Italian winter? They invented tasty sauces and jams that they could store and enjoy whenever they wanted.
Making those jams takes a lot of time and people today prefer to buy jam at the grocery store, missing the ancient, authentic flavor. We were afraid those recipes could be forgotten and decided to take action!
At our grandparents’ time the word “organic” was unknown. Every home-grown crop was of course a 100% natural and healthy. Keeping this in mind, we repeated the whole process like they did. And when we were creating Jam Session brand, we gave no importance at all to organic-stuff to keep the old-days authenticity.
We chose black and white hand-drawn pictures in our grandmothers’ fashion. But at the same time we went for a modern typeface to innovate the branding of a product that mix tradition and modernity.