Revolution in Automation: An Industrial Architecture Interior.
The concept of this photoshoot was to show that the client's facility runs 24 hours a day 7 days a week to meet the demands of their customers, despite only manning it eight hours per day. In order to creatively visualize that concept, I decided to completely cut off all of the ambient fluorescent lighting that you're used to seeing a facility like this and instead painted this space in creative lighting.
Here's a video that visualizes my creative process for this architectural photoshoot
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As you can imagine, filming in depth photography education is no joke. It literally takes weeks of time to write lesson plans, test ideas, travel, film, edit and promote. This means that I'm putting other projects on hold and saying no to client work in order to produce this kind of training. It's a really big commitment.
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