Surtic Sound
Tremolo Guitar Pedal Ad Campaign
CGI Product Photography
Branding, design, creative direction, art direction, CGI photography, retouching, compositing and post production
©Brian Rodgers Jr. All Rights Rights Reserved. www.digitalartthatrocks.com
The concept behind this CGI hero shot was to visualize the Surtic Sound Tremolo Pedal in a coastal environment, creating vibes reminiscent of the 50s & 60s surf guitar era. This product image is 100% CGI with the exception of the clouds that I photographed and composited into the scene.
The production of this hero shot involved modeling the product to scale, building a 3D scene around it, creating materials that represented the distressed vintage paint and artwork as well as lighting the scene with dappled lighting to create a sense of the suns rays passing through the leaves of nearby palm trees. All of which are balanced with aesthetically pleasing color harmonies suggestive of decades past.
But it doesn’t end there. Multiple variations of the scene were rendered out and composited together in Photoshop for ultimate creative control.
The production of this hero shot involved modeling the product to scale, building a 3D scene around it, creating materials that represented the distressed vintage paint and artwork as well as lighting the scene with dappled lighting to create a sense of the suns rays passing through the leaves of nearby palm trees. All of which are balanced with aesthetically pleasing color harmonies suggestive of decades past.
But it doesn’t end there. Multiple variations of the scene were rendered out and composited together in Photoshop for ultimate creative control.
©Brian Rodgers Jr. All Rights Reserved. www.digitalartthatrocks.com
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The Hero Shot: How to Light & Composite Product Photography:
The Well Rounded Photographer
As you can imagine, filming in depth photography education is no joke. It literally takes weeks of time to write lesson plans, test ideas, travel, film, edit and promote. This means that I'm putting other projects on hold and saying no to client work in order to produce this kind of training. It's a really big commitment.
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