UNIVERSAL KIDS
THE NOISE
OVERVIEW
After the 09/09/2017 rebrand of Sprout to Universal Kids, the brand was moving quick to output new shows. In a move to create a live-action game show with a connecting digital thread, the company launched The Noise: a kids game show (and accompanying app) that challenges contestants to do a number of everyday activities...in total silence! As one can imagine, this proves to be a challenge, especially when you're surrounded by a studio audience and giant 'NOISE-O-METER' behind you. For my role in this project, I served as an art director and designer, working closely with the creative director and development team to ideate a number of design directions that tapped into the themes of the show.
PROCESS
Despite the number of design directions presented, I wanted each of them to be clean, modern and bold. I researched UX design and the design sensibility seen in popular apps, utilizing clean type treatments and often, bold colors or gradients.
ON-AIR | SOCIAL | DIGITAL | PREMIUMS
The many design ideations helped to inform the final look of the show, which informed the show branding on all platforms.
| W H A D D U P |
CREDITS
Client: Universal Kids
VP Creative: Nancy Mazzei
Creative Director: Luciano Tapia
Art Director/Designer: Brandon Lori
VP Creative: Nancy Mazzei
Creative Director: Luciano Tapia
Art Director/Designer: Brandon Lori
