Kiva is the world's first and largest online micro finance lending platform with a mission to connect people through
lending to alleviate poverty.
The gif's below were included in the anniversary emails sent out to the over 1000+ lenders on Kiva's platform. The process started from penciling down 40 different sketches, then gradually and conceptually narrowing down to top six adhering to Kiva's brand and style guide. The end goal was a way to bring about a smile to the recipients with a small element of quirkiness and fun.
Email template
