Michael Kors: Star Appeal
Creative agency Swell came to Christopher Webb’s FX WRX studio to shoot a series of
products for Michael Kors. The team wanted to capture real elements with in-camera
lighting and motion FX which they would bring together in post. Chris and his team
constructed motorized rigs to manipulate the subjects, as well as the reflective prop
elements. Special light movers allowed dynamic lighting changes to happen in concert
with the motion of the camera and subject.
Creative agency Swell came to Christopher Webb’s FX WRX studio to shoot a series of
products for Michael Kors. The team wanted to capture real elements with in-camera
lighting and motion FX which they would bring together in post. Chris and his team
constructed motorized rigs to manipulate the subjects, as well as the reflective prop
elements. Special light movers allowed dynamic lighting changes to happen in concert
with the motion of the camera and subject.
Cinematographer/FX Technical Director: Christopher Webb
Creative Agency: Swell
Director: Timothy Douglas
VP, Creative: Cedric Murac
Art Director: Milena Luna
Producer: Rena Musumeci
FX WRX Manager: Graceann Dorse
AD: Mark Bracamonte
Camera Assistant: Dave Brickley
DIT: Dominick Pietrzak
Gaffer: Casey Wooden
Key Grip: Rome Petersson
Utility: Oliver Jevremov
Tabletop Rigging: Daniel Jusino
Prop Stylist: Michele Faro
Prop Asst.: Alex Maranto
Prop Asst.: John Ligenfelter
PA: Tarisai Gombe
Creative Agency: Swell
Director: Timothy Douglas
VP, Creative: Cedric Murac
Art Director: Milena Luna
Producer: Rena Musumeci
FX WRX Manager: Graceann Dorse
AD: Mark Bracamonte
Camera Assistant: Dave Brickley
DIT: Dominick Pietrzak
Gaffer: Casey Wooden
Key Grip: Rome Petersson
Utility: Oliver Jevremov
Tabletop Rigging: Daniel Jusino
Prop Stylist: Michele Faro
Prop Asst.: Alex Maranto
Prop Asst.: John Ligenfelter
PA: Tarisai Gombe
