Rebrand of Brighton & Hove's leading local lettings agent

Fable&Co. embarked on a contemporary rebrand of a leading local lettings agent. The Property Pod is an established Brighton & Hove based agent, regulated by RICS, and a member of The Property Ombudsman & The Deposit Protection Scheme.

Beginning with a brand workshop, Fable&Co. identified The Property Pod’s core value proposition – detailed local knowledge, delivered through a highly personal & tailored service. The identity was to reflect the simplicity & clarity of the services that The Property Pod provide its discerning clientele.

Brighton is renowned for its elegant Regency period architecture, characterised with elegant features that are instantly recognisable. Our concept explores the idea of creating a mosaic identity, building upon these strong visual architectural design components. The idea expresses the brand’s knowledge & experience of the local area, as well as the specific features of all properties listed.

These geometric assets, combined with the refreshing colour palette, create a strikingly simple, approachable, yet visually iconic brand identity.

It was important for the team at Fable&Co. to create a unique & distinctive brand identity for The Property Pod, one that would distinguish them from all other local agents.

"It’s been a great journey working on the branding for The Property Pod & great to work with a prestigious, local Brighton based client."