Pallas - Defining The Modern Law Firm

Fable&Co. embarked on defining a truly unique brand strategy & identity for the launch of Pallas Partners. With refined sophistication, elegance & simplicity at its core, sharply differentiating this superior boutique law practice, by looking beyond the conventional field of vision. 

Pallas, multifarious goddess of war, wisdom, craftwork & intellect - was renowned for being strong-willed, notably loyal & exceptionally powerful. In Greek mythology Pallas was represented as the goddess of strategy, advanced weaponry, & unstoppable skills on the battlefield. Revered for having never lost a battle, the notion of having Pallas by your side was to guarantee a successful outcome.

This legendary namesake would provide a pertinent narrative to set the foundations for a new style of law firm. A firm that sets out to define a new blueprint of client experience, led by an accomplished team to deliver phenomenal results across investigations, arbitration & litigation.