When I began working for Bath House as graphic designer a decision had been made by the company directors to move the products away from the gift market and package them as more sophisticated and serious high end products. The quality of the ingredients was not adequately reflected in the fun, highly patterned packaging previously used. The fragrant collection was to center around the seven signature fragrances, and the Bath House flower motif already used on the perfume packaging. The idea was to pull the packaging back and let the quality of the product do the talking. Below are the products before and after the redesign, to show you how we moved the packaging on:

 

Product photography by Powerhouse.