This project entailed redesigning the packaging of the Organic & Natural range by Bath House ready for its release on the Bath House website.
The company directors felt that this range needed a redesign before its launch as the packaging didn't effectively reflect the pure, natural qualities of the products and the high quality of the ingredients. I designed the new packaging to be very clean and white, with the patterns traditionally used in Bath House packaging restricted only to the tops of the boxes, and in a limited, muted colour pallete which reflected the 100% natural ingredients packaged within. In keeping with the brand guidelines of Bath House I utilised the Bath House flower for the women's products, and created an alternative circular symbol for use on the men's products which enabled them to be easily differentiated yet identifiable as part of the same range. Colour coding categorised the products by use (hand care, foot care etc.).
Boxes were used in place of the card wraps as I felt they were more appropriate for a high end product, and I used an existing cutter from the Fragrant Collection hand creams to reduce costs. I emphasised the percentage of natural ingredients used on the front of the box, stated which skin type it was suitable for and listed the main organic extracts. The back of the box was dedicated to listing the properties of each extract to enable the reader to easily see the benefits of the product.
The collection was launched successfully and has since become one of the best selling ranges for Bath House both online and in-store.
The full collection can be viewed online here.
The company directors felt that this range needed a redesign before its launch as the packaging didn't effectively reflect the pure, natural qualities of the products and the high quality of the ingredients. I designed the new packaging to be very clean and white, with the patterns traditionally used in Bath House packaging restricted only to the tops of the boxes, and in a limited, muted colour pallete which reflected the 100% natural ingredients packaged within. In keeping with the brand guidelines of Bath House I utilised the Bath House flower for the women's products, and created an alternative circular symbol for use on the men's products which enabled them to be easily differentiated yet identifiable as part of the same range. Colour coding categorised the products by use (hand care, foot care etc.).
Boxes were used in place of the card wraps as I felt they were more appropriate for a high end product, and I used an existing cutter from the Fragrant Collection hand creams to reduce costs. I emphasised the percentage of natural ingredients used on the front of the box, stated which skin type it was suitable for and listed the main organic extracts. The back of the box was dedicated to listing the properties of each extract to enable the reader to easily see the benefits of the product.
The collection was launched successfully and has since become one of the best selling ranges for Bath House both online and in-store.
The full collection can be viewed online here.
Before and After:
The new Organic & Natural collection on display in the Bath House shop, Sedbergh.
