“Behbud“ means ‘advancement’. The organisation is a pioneer of Pakistan’s NGOs and has enjoyed it’s long almost 50 year history as a partner in working towards poverty alleviation and community development by empowering women. Women learn craft, sewing and vocational skills at the skills centers, and Behbud has trained over 100,000 home based women workers spanning 4 generations.
We were asked to revitalise the Behbud boutique- the outlet for selling the crafts created by their women artisans. We decided to rebrand the boutique to capture the beauty and sophistication of the clothes produced, and create an online store so that Behbud's crafts could reach a wider audience.
Since the launch of the e-store, Behbud's staff has been trained to manage both their online store and social media accounts. Sales have steadily increased and now contribute a significant amount to Behbud's monthly income. The women artisans how know that there is a demand for their beautiful products, both locally and overseas.
You can find the store at www.behbudboutique.com
Art Direction + Design- Shehzil Malik
Strategy + Project Management- Tamkeen Nadeem
