Alpine VW Pinetown
With the objective to increase sales and exposure in and around Umlazi, KZN, the client briefed in a billboard advert for Volkswagen Alpine’s top three selling vehicles. The direction taken for the design is minimalistic. The cars are presented in a ‘hero shot’, supported by copy suggesting Alpine as the go to dealership to put one behind the wheel of a VW.
It was understood that the target audience is young, driven professionals who live in a township, but not limited to it. They aspire to grow, progress and do great things. Thus, imagery of a plain, modern-looking space on an open, dreamy sky was adapted to inspire the viewer to imagine what they could achieve with a VW from Alpine.
