Thola Moore
The concept behind Thola Moore’s re-branding comes from the encounters and experiences she had during a year-long stay in Ghana. To create a personal and intimate signature as a logo, she wrote the name of her brand with her own handwriting using three different stroke sized calligraphy pens. The selected artwork was then vectorised and treated with a pixel-looking technique, creating a texture similar to that of weaved African fabrics. The identity is then translated to corporate stationary and online platforms.
