Le Sentier de l'Art Exhibition
CAMPAIGN
Le Sentier de l'Art (the Path of Art) is an annual exhibition organised by the Souffle d'Art association. They propose a meeting between poetry and painting along a path in the wood.
CONCEPT
For this set of posters and leaflet, I worked on the idea of the wander. I design a poster divide into nine pieces. The purpose is firstly call their attention with a poetic picture. Secondly, they read the information and understand what it's about. Finally, they are implicitly invited to collect the nine leaflets to recreate the full poster. The goal is to do an analogy between the exhibition and the poster. To see the full exhibition you have to go along the way, going up the hills and walking between the wild bushes. To recreate the full poster you have to walk in the street and open your eyes.
For this set of posters and leaflet, I worked on the idea of the wander. I design a poster divide into nine pieces. The purpose is firstly call their attention with a poetic picture. Secondly, they read the information and understand what it's about. Finally, they are implicitly invited to collect the nine leaflets to recreate the full poster. The goal is to do an analogy between the exhibition and the poster. To see the full exhibition you have to go along the way, going up the hills and walking between the wild bushes. To recreate the full poster you have to walk in the street and open your eyes.
