BYJUS Celebrating Curiosity
BYJUS | Social Media | Digital Marketing Video
A 2016 Children’s Day Campaign promo launched by BYJUS. This video focused on the curious nature of children and why it’s important to nurture their curiosity.
The Brief
We had to make a topical ad for Children's Day 2016, aligning with BYJUS brand identity and containing a product window. It was planned to be used for all social media platforms and was expected to have an emotional connect with all.
The Idea
Keeping up with the brand, a script was crafted around a child's curiosity. A live action video idea was conceived where the protagonist, a Byjus faculty goes into retrospect and wonders about the origin of his journey of curiosity.
The Result
Directing a fresh child actor was specifically memorable for the team. The persisting questions in a child's mind about his space became the inspiration for all scenes. The video was liked for its feel-good factor and nostalgic elements.
DATE: NOVEMBER 2016 | CLIENT: BYJUS | PRODUCT: CELEBRATING CURIOSITY, TOPICAL AD | MEDIA: WEB | AGENCY: BYJUS MEDIA | MY ROLE: CONCEPT CREATION AND CREATIVE DIRECTION
