111 - sports: gear + guidance
Michaël, passionate owner of M-Sports said to me during one of our meetings: "Actually there is only one thing that counts and that's being the first". This quote clearly demonstrated how eager and motivated he tackles his projects or even life goals. Being the best and first at everything, and foremost the best version of yourself you can be at a certain discipline is what this is all about. But that's not always easy, and that's where Michaël steps in as a true soulful coach, pushing you further every time.
So that overall spirit I wanted to capture clearly in his corporate identity by not only using flashing, energising colours but giving the number '1' a prominent place in the design as well. 3 times '1', gives 'M'.
Next to coaching Michaël runs a large webshop with a versatile offer of all sorts of sports material. Hence the baseline: gear + guidance.
