SAMSUNG GALAXY S DUOS - A DUAL EXPERIENCE
We shot two stories of the same character overlapped. Then we gave the users two dummy mobile phones with colour filters. Only looking through each filter at a time was it possible to follow a story (the professional or the personal one). But whenever they chose one story, they were missing the other.
If there's only one of you, and your life is both private and professional, that's how your smartphone should be too.
THIS IS THE YOUTUBE VIDEO (NOT 3D!):
ON THE WEBSITE WWW.SAMSUNG.PT YOU CAN SIMULATE THE USING OF THE FILTERS:
THE OUTDOOR:
"PRIVATE OR PROFESSIONAL? BOTH."
