MICHELIN - THE RIGHT 2 RACE
Michelin had an amazing prize to offer: 25 places at the Michelin Pilot Sport Experience to race for real at Sepang's F1 International Circuit, Malaysia.
An opportunity too good to be given to any other than true race fanatics.
Our challenge was to find them online, test their racing knowledge accurately, and make it fun and exciting.
The campaign included video ads, banners, print, and POS. The results were impressive.
