Nearminder
__
__
Nearminder is the world's first app that sends reminders based on your proximity with people and places.
The app intends to make people's lives easier, assisting them in their everyday life by making sure they never forget important things they planned to do. People set their tasks and receive notifications when they’re on the go, close to a co-worker, a friend, or a particular location.
Objective
The main objective was to position the brand as friendly but still professional and productivity oriented.
We took great care to create a distinctive app icon, reflecting the core features of the app – geolocation and reminders
For the interface, we designed reminder cards using colour codes to efficiently differentiate the 2 kinds of reminders; blue for places, yellow for people. We designed the icons to make them understandable at a glance. We looked for high impact and perfect readability. Gradients were employed here and there to give depth to the design and to the brand as a whole.
Points covered: Branding, Logo, UI design, App and Website design, Illustration
Mandated by Okoone
