James (Luke) Lambert's profile

U.S. Cellular Campaign

James (Luke) Lambert
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The US Cellular campaign directly targets millennials by depicting college students enjoying their summer break with the comfort of their service provider connecting them to their friends. By using bright colors and illustration the campaign gives a fun and friendly feel to the younger target audience. The illustrations are minimal and cartoon like, making them easy to animate into a commercial. Using animation instead of live actors softens the transition of a young individual taking on adult responsibilities. This project was a collaborative effort with Alexa Van Dike and Meghan O’Dowd.
U.S. Cellular Campaign
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James (Luke) Lambert's profile

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James (Luke) Lambert's profile
Chicago, IL, USA

U.S. Cellular Campaign

Published:

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives