South African National Lottery
In 2013 Y&R was invited to pitch on the South African National Lottery by Ithuba Holdings. As part of the pitch presentation I updated and simplified the main National Lottery logo to what it is today. The logo represents a person in celebration as well as the “x” mark and dot used to fill in the chosen winning numbers.
CREDITS: ECD: Rui Alves; Designer: Francois Botes
