Draftline Branding
ABInBev, the largest brewing company in the world, sent out a pitch to creative studios globally to design a brand identity for their internal creative agency called Draftline. We won.
Patterns & Design Elements inspired by the "L"
CREDITS: ECD: Jacques Shalom; Creative Director: Francois Botes, Lerato Tsabalala; Design: Francois Botes, Jacque Moodley; Copywriter: Jermaine Jacobs