Francois Botes's profile

Draftline® Brand Identity

Draftline Branding

ABInBev, the largest brewing company in the world, sent out a pitch to creative studios globally to design a brand identity for their internal creative agency called Draftline. We won.

Patterns & Design Elements inspired by the "L"

CREDITS: ECD: Jacques Shalom; Creative Director: Francois Botes, Lerato Tsabalala; Design: Francois Botes, Jacque Moodley; Copywriter: Jermaine Jacobs

Draftline® Brand Identity
Published:

Draftline® Brand Identity

Published: