Read Beyond Pages


Penguin Books once wanted to promote their audiobook series to grown-up readers. 
So I had an IDEA.

“Cooking”
“Knitting”

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I got this insight when crossing the street during lunch break ——
The book pages will be everywhere out there in sight when you are listening to an audiobook.


A whole series of sketches under different circumstances with different characters reading different books had been done, among which, we eventually chose two to produce.


Some of "Making-of" shots:

(the above one with colorful vegetables and fruits didn't get through in the end )

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An interview about this project by Fold Magazine:


Client: Penguin Books
Agency: Y&R Beijing
Art Direction / Copywriting: Odding Wang
Creative Direction: Nils Andersson / Donghai Liu
Photography: Zhong Shi
Ourdoor Bronze Lion Award, 2013



Thanks!
Read Beyond Pages
6
68
2
Published:

Read Beyond Pages

Creative print campaign for Penguin Audiobooks.
6
68
2
Published: