88 Reasons to Enjoy Lucky Fish

The Brief:
Japan's Overseas Promotion Board wanted Hong Kong-nese to eat more sushi. But since Hong Kong is filled with spectacular food, they'd need a good reason.

The Project:
Since 88 is a lucky number in Hong Kong, we gave them 88 reasons

   
The Website:
Welcome to the infinite world of sushi - based on a simple grid system, we filled an infinite canvas with all the contents.​​​​​​​


The Icons:
To symbolize each content, we designed 88 unique icons, inspired by the traditional Japanese emblems - "Kamon".


The Contents:
Collaborated with different artists and photographers, we created unique yet consistent for each "reason". Selected as below. (Illustrator: Kanako Shirao )


Client: The Japan Food Product Overseas Promotion Center    |    Agency: Ogilvy Japan  |   2019

88 Reasons to Enjoy Lucky Fish
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88 Reasons to Enjoy Lucky Fish

A website design on infinite canvas with 88 unique reasons to enjoy lucky fish.
1
14
0
Published:

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