To inspire holiday gifting with PayPal, we designed an experience to leverage our friend's photos and the insights of photo recognition software to offer a personally curated gift list for the gifting-perplexed.
The Problem
The holiday marketing season is a loud place. And for FinTech, there aren't very many jingles. For PayPal to play Santa, it needed to be more than an easy checkout after the shopping cart is full.
The Problem
The holiday marketing season is a loud place. And for FinTech, there aren't very many jingles. For PayPal to play Santa, it needed to be more than an easy checkout after the shopping cart is full.
The Solution
PayPal makes purchasing easy. What if PayPal also made finding the perfect gift just as simple? Leveraging a tech-first approach, we leveraged Google photo data analysis and social media APIs to create a holiday experience to read photo information for interests and tastes cross referenced with the inventory of hundreds of retailers to create an insta-gift experience.
PayPal makes purchasing easy. What if PayPal also made finding the perfect gift just as simple? Leveraging a tech-first approach, we leveraged Google photo data analysis and social media APIs to create a holiday experience to read photo information for interests and tastes cross referenced with the inventory of hundreds of retailers to create an insta-gift experience.
