Candy is fun. Candy is sweet. This candy is also a little tart, so when we set out to play, we made a campaign of social content as tangy and unique as our fans. And they rewarded SweeTarts with endless helpings of love.
The Problem
SweeTarts candy had a problem. A nostalgia problem. It is remembered from thousands of bags of Halloween candy, when in reality their line of puckery-sweet candies doesn't end with pumpkins. For those who crave a little sour with their sweet, this bag has more to offer, because SweeTarts is obsessed, just like our fans, and has never stopped inventing new taste sensations.
The Solution
We created a series of little candy-obsessed moments that told the stories of our passionate fans and equally fanatical candy makers in delicious, thumb-stopping candy-hued social moments. We celebrated music lovers, LARPers, un-athletic Olmpians, gamers and coders, all through a sugar-coated lens, and they celebrated SweeTarts right back.
