The Houston Methodist Hospital Physician's Gala is a yearly event that's designed to highlight the hospital physicians' accomplishments. A regal affair, the look and feel of the event helps to set the tone. As such, I designed the materials to invoke both modern and classical approaches.
Initial concept meetings pointed me in a direction that would evoke thoughts of art deco. I pushed towards a classic art deco style framework that would have been printed at a thin weight with a UV overlay to give both a tactile and visually stunning feel. The paper (used in the final piece) is a heavier lapis lazuli petallic cover stock.