Organic Inc. in New York wanted a strong dynamic site to pitch to Lexus. After doing some industry research, I chose this diagonal HTML5 parallax design to help them re-establish who they are as innovators in the luxury car market, while at the same time, appealing to a new generation. Part of the pitch included a mobile app where you could get all the benefits of the robust website like build your own, inspirations and locating the nearest dealer. I wanted it to be easy to use as well as beautiful.