CampMinder Logo | Branding
CampMinder, an amazing company filled with great people, located in Boulder Colorado, created resources for camps around the nation. The premiere resource for the best of the best camps, they needed a fresh new logo and brand. After many iterations, this is where I ended up.
Below are the steps in the creation of the logo. Like most things found in nature, I try to stick to only the essentials, building from principles and patterns with a bit of intuition thrown in for good measure.
Dynamic and fluid