With Tangerine Bank’s successful ‘Hard Work’ launch positioning we were tasked with the introducing the new Money-Back Credit Card. Who better to continue the 'Hard Work' story than a taxi driver pulling the grave yard shift. Finally, there is a credit card that works as hard as you do.
Credits
Executive Creative Director: Angus Tucker, Stephen JurisicCreative Director : Niall Kelly
Art Director : David Glen, Marilyn Maitland
Writer : Noah Feferman
Art Director : David Glen, Marilyn Maitland
Writer : Noah Feferman