For many Canadians Spring is the time of year to emerge from hibernation and bravely return to their gym routines. With aspirations of turning that 'Winter Gut Show' into the 'Spring Gun Show’, 67% of these humans feel like freshening up their workout wardrobe before visiting those all intimidating weight machines. TJX WINNERS’ vast activewear selection will get you looking hot AF no matter what happens. So we created a campaign that engaged everyday humans instead of gym rats that had 130% increase in engagement than normal.
Credits
Executive Creative Director : Angus Tucker, Stephen Jurisic
Creative Director : Cher Campbell
Art Director : Marilyn Maitland
Writer : Courtney Colomby-Brown, Stephie Coplan
Art Director : Marilyn Maitland
Writer : Courtney Colomby-Brown, Stephie Coplan
